The Social Intelligence Lab is a privately funded consumer think-tank with offices in Australia and North America.
It owns, and licenses globally the premium social segmentation known as the NEO typology.
In a strategic alliance with Roy Morgan Research, the Social Intelligence Lab draws upon 8 years of global research and data from 800,000 respondents to power both its NEO typology and its Social Intelligence Quotient (SQ).
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NEOs are the most resilient consumers in the global financial crisis