THE SOCIAL INTELLIGENCE LAB
The Social Intelligence Lab is a privately funded consumer think-tank registered in Australia (Social Intelligence Lab Pty Ltd | ACN: 096 163 576 | ABN: 35 096 163 576) with offices in Melbourne (Australia) and North America..
The SIL owns all intellectual property and trademarks associated with the NEO typology. It licenses the NEO typology to corporations in Canada, Australia and the USA.
Foundation CEO is consumer behaviourist and author Ross Honeywill. Ross Honeywill.
Ross Honeywill
Ross Honeywill is an internationally respected authority on the impact of a changing social fabric on the future of business & politics, of marketers and employers.
A best-selling author, Ross’ current business book NEO Power (2006) has generated international interest, and his successful first book, I-Cons was published in Australia, New Zealand (2001) and Mainland China (2004). In 2008 Ross’ first narrative non-fiction book Lamarck’s Evolution: two centuries of genius and jealousy was launched to critical acclaim at the Melbourne Writers’ Festival. His second work of narrative non-fiction will be published by Penguin in 2010.
Through his leadership role at KPMG (Asia/Pacific) between 1997 and 2001 and his subsequent work as CEO of Honeywill Consulting and the Social Intelligence Lab, Ross has also become internationally acknowledged as a challenging and groundbreaking consumer behaviourist.
Drawing on unique research conducted over 7 years revealing startling new insights into the social and consumer changes that are reinventing the rules of engagement in both the marketplace and the workplace, Ross is in demand as a consumer strategy adviser. He provides guidance to global and national brands including Qantas, David Jones, Lexus, Sony, Westpac Broking, Moët-Hennessy, National Australia Bank, Yahoo!, Fosters, Macquarie Bank, Energex among others.
Ross is also in demand as a keynote speaker not only for his hard evidence but also for his engaging presentation style that brings his topics and audience to life.
According to international business commentator Robert Gottliebsen, “No one knows more about the consumer revolution than Ross Honeywill. CEOs ignore the Honeywill approach at their peril.”
Ross works in predominantly in Australia and Canada and as a regular media commentator on international trends is widely quoted on social, business and political issues.
North American business analyst & commentator Richard Cartiere says, “Ross Honeywill’s penetrating insight into the real behavior of consumers has shaken the very foundations of marketing in the 21st Century and has helped global industry prepare for this new where past assumptions no longer work.”
John Mutter, the executive editor of the influential Publishers Weekly in New York said “Ross Honeywill’s exciting approach to consumer behavior focuses on discretionary spending that adds to the quality of one’s life. Business, community and political leaders alike would do well to wake up to the Honeywill message.”
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Roy Morgan International : The NEO typology uses data drawn from the Roy Morgan Single Source database of business and consumer respondents (120,000 a year) across three continents.| © 2009 Social Intelligence Lab. | Privacy |  |